Age & Life Stage: Targets individuals aged 35–70, especially semi-retired farmers, lifestyle block owners, and families planning succession or downsizing.

Lifestyle & Interests: Focuses on rural living, horticulture, off-grid life, equestrian activities, and nature-based recreation to connect with values-based sellers.

Behavioural Signals: Reaches users recently engaged with rural property listings, land sales, succession tools, or valuation platforms, indicating intent to sell.

Financial Profile: Prioritizes mid-to-high net worth households and landowners with substantial equity seeking to reinvest or release capital.

Life Events: Includes users facing transitions like retirement, estate planning, or changes in farm/business ownership—key moments tied to selling property