Location Focus: Whakatāne and Eastern Bay of Plenty residents and investors.

Audience Segments: Residential, lifestyle, rural buyers (Rhys) and commercial, industrial investors 

Device Targeting: Mobile, tablet, desktop, and smart TV users for full accessibility.

Demographics: Mid-to-high income individuals aged 25+, families, retirees, and business owners.

Buyer Intent: Targeting based on location, property interest, and active buyer behavior.