Location Targeting: Focused on users within 100km of Awakeri, with national reach across New Zealand to attract rural lifestyle seekers.

Demographic Focus: Targets families (especially with school-aged kids), early empty nesters, and semi-retired lifestyle buyers aged 30–65.

Lifestyle Appeal: Designed for buyers wanting land, privacy, school access, and a rural yet connected lifestyle with room for animals or hobbies.

Buyer Profiles: Appeals to horse owners, car enthusiasts, hobby farmers, and work-from-home professionals seeking a “forever home” setup.

Device Strategy: Optimized across mobile, desktop, tablets, and TV screens to reach families, retirees, and lifestyle-driven buyers on any device.