Platform Focus: A 4-week digital campaign ($750 budget) across Facebook, Instagram, and Google Display, with dynamic targeting that adjusts based on buyer behavior.

Target Audience: Aimed at downsizers, professional couples, and holiday buyers—especially those seeking coastal lifestyle, privacy, and low-maintenance elegance.

Property Highlights: 4-bedroom, 2-bathroom home with dual living areas, pool, spa, beach access, and ample storage—ideal for entertaining or relaxed family living.

Visual & Landing Page Quality: High-quality visuals and descriptive language emphasize the home’s beachside charm and entertaining appeal; landing page rated “GREAT.”

Device Strategy: Optimized for mobile, desktop, tablet, and even TV viewing to capture a wide range of browsing habits across different buyer demographics.