Target Age Groups: Young professionals, families with children, and downsizers aged 40–60.

Household Types: Dual-income couples, first-home buyers, investors, and semi-retired couples.

Lifestyle Fit: Appeals to those wanting low-maintenance living, work-from-home options, or rental/holiday flexibility.

Device Usage: Optimized for mobile, with support across desktop, tablet, and TV for shared browsing.

Psychographics: Focus on comfort, design, and active-lifestyle perks (e.g. ski fields, golf, nature).