Life Stage Targeting: Focus on families with teens, empty nesters, pre-retirees, and remote-working professionals.

Income Bracket: Aimed at upper-mid to high-income earners seeking lifestyle properties.

Household Types: Includes multi-gen families, relocating executives, and couples hosting guests or running retreats.

Device Usage: Ads optimized for mobile, desktop, tablet, and shared TV browsing.

Psychographics: Appeals to buyers prioritizing privacy, design, wellness, and nature-inspired living.