Targeting young to mid-age families (30–45) seeking space, privacy, and future-proofed living options

Appeals to dual-income professionals or entrepreneurial buyers wanting flexible, ready-to-build homes

Ideal for multi-generational buyers (45–65) planning long-term living or rental income setups

Focus on mobile-first users likely to browse listings on phones or tablets during commutes or evenings

Attracts first-time lifestyle buyers and owner-builders with flat terrain, architectural plans, and easy build conditions