Multi-generational families, tradespeople, and lifestyle buyers seeking land, privacy, and dual-dwelling flexibility.

Targeting users within 100km who’ve recently been active around Pauatahanui and outer Porirua.

Ages 35–70, especially mid-life buyers, early retirees, and co-buyers seeking income or shared living options.

Platforms: Facebook, Instagram, and Google Display, across mobile, desktop, and tablets.

Key appeals: 2 homes, 2.91ha land, 130sqm shed, rural peace with city access.