Location Targeting: Focuses on users within 100km of Ohope and extends nationally across New Zealand.

Demographic Focus: Appeals to families (especially multi-gen), retirees, and dual-income professionals aged 35–70.

Lifestyle Buyers: Targets those seeking coastal living, with interest in fishing, boating, or low-maintenance entertaining.

Use Case Appeal: Suitable for remote workers, downsizers, hobbyists, and second-home seekers from Auckland.

Device Strategy: Optimized for mobile, desktop, tablets, and shared TV viewing to engage all buyer segments.