Mobile Matters: Optimizing TrueProperty for Every Device

At TrueProperty, our mission has always been clear: build the best possible marketing tools and services for agents and vendors. Up until recently, most of our platform was built with desktop use in mind. That worked fine for office-based agents, but we know the reality: real estate doesn’t just happen at a desk.

Agents are on the move, vendors are checking in from their phones, and buyers are scrolling listings between life’s daily tasks. So, we’ve made a massive push to optimize our platform for mobile.

Where We Are Now

Over the past few months, we’ve reworked large parts of the platform to perform seamlessly on phones and tablets. From campaign dashboards to property pages, the experience is now faster, cleaner, and easier to use on the go.

That said, we’re not going to sugarcoat it. Some areas of the platform still need more work, and we’re committed to improving them.

What’s Next

Mobile optimization is not a one-off project, it’s an ongoing process. Over the next 12 months, we’ll continue rolling out updates to:

• Streamline mobile navigation.

• Improve loading times and responsiveness.

• Ensure every service we offer is just as powerful on your phone as it is on desktop.

Our Focus Remains the Same

While we upgrade the platform itself, our top priority remains the services we deliver:

• High-quality campaigns.

• Transparent reporting.

• Smarter tools for agents and vendors.

The platform will keep evolving, but the results we deliver will always come first.

The Bottom Line

TrueProperty is going mobile. You’ll see improvements today, tomorrow, and throughout the year ahead. Because whether you’re in the office or out in the field, you deserve a platform that works wherever you are.